In 2004, the widespread destruction of the Asian tsunami and the US presidential election were the first events to really find exposure through the emerging medium of online video. Almost nine years have passed and video has not only become one of...
By Ed Dann, Technical Lead Europe, IgnitionOne Background The last few years have seen many businesses expand the global reach of their products and services, by giving international customers the ability to purchase via localised online store...
IgnitionOne in the News US Mobile Paid Search Spending Rockets Upward in Q1 Internet Retailer April 1, 2013 US Smartphone Search Spend Jumps 113% YoY: Study Mobile Marketer April 1, 2013 Mobile Search Spend Up by 113%, Says IgnitionOne Mobil...
Here at IgnitionOne, we don’t think that integrated marketing is a buzz-term, or even a “hot topic,” but rather the foundation for a successful and profitable organization. We understand how important it is, in fact, we have been known to be prett...
By Katherine Wrobleski, Associate Account Manager Nobody wants to be marketed to. In fact, society is developing workarounds to avoid unwanted marketing interruptions almost as quickly as markets are finding new ways to interrupt consumers. Howe...
A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development. Of course, that’s entirely unfair.
If native advertising is the future of digital media, the industry should at least agree what it means.
US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads.
John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube’s business there.
Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights. Data management platforms (DMPs) are increasingly being used to manage and process the many...
As video advertising gets bigger, the participating industries are shifting somewhat. Research shows that the consumer goods category has surpassed entertainment for video ad impressions. Entertainment sites still hosted the most video ads, but...
The only thing people in Silicon Valley like to do more than talk about the future of tech is to invent it. Tonight they settled for the second-best thing, in the form of the popular Top 10 Tech Trends dinner.
WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, the top player in Web display advertising, breaks antitrust law in how it handles some advertising sales, a source told Reuters on Thursday.
LOS ANGELES (Reuters) - Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.
The Federal Trade Commission may not be done with Google yet, opening a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising, according to a Bloomberg News report.
LOS ANGELES (Reuters) - Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.
WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, which dominates web display advertising, has broken antitrust law in how it handles some ad sales, a source told Reuters on Thursday.
Posted by randfish The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are tempted to dive into the details before answering the bigger...
Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool...
We’re in the midst of another revolution in online commerce. Much like the first round of dot-com innovation from 1997-2000, another societal shift is happening related to devices, portability, and mobile commerce.
We no longer create websites that have fixed size layouts of 960px wide. With an ever-growing range and variety of different screen sizes we now create websites that visually look great no matter what device they are viewed on: Responsive Design.
BRUSSELS (Reuters) - The European Union is pledging 5 billion euros ($6.5 billion) to boost research on semiconductors and other electronics items used in everything from smartphones to cars, in a bid to boost the sector which is lagging U.S.and...
Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. This is completely subjective as I am a member of the PPC team.
May 23, 2013 by MarketingCharts staff Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over...
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about business today.