Webinar Replay: Ad Effectiveness Tools Can Help!

by Alyssa Maine Published

in Ad Impact™ Industry Webinars Resources by Alyssa Maine — May 30, 2012 at 5:29 pm | 0 comments Image from: Floris Slooff/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior.A few takeaways from our presentation: An ad campaign impacts consumer behavior beyond just the brand site, extending into 3rd party site research, competitive visitation, search, and so on. With Ad Impact, we have the advantage of measurement based on a panel as opposed to cookies, giving us insight into all peripheral activity.…

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