In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the festival was that “a lot can happen in 10 years.” As I think about the 20-year reunion in 2022, many questions come to mind: How soon should I put in my request for a hall pass? Will my kids think I’m cool or lame for going? How much will a gallon of gas cost? Will Phish still be doing their thing? What’s that blinking over there? How will the world of search marketing look? For the sake of this column, let’s put that last one in our pipe and smoke it. Search Siri-ndipity Two weeks ago, at its Worldwide Developer Conference (WWDC), Apple announced a Siri-es (ok, I’ll stop…