Aegis Acquires WGarden, Ups Digital Presence In France

by Steve McClellan Published

Aegis Group has acquired the search and related digital marketing assets of France’s WGarden, the holding company has confirmed. Terms weren’t disclosed, but Aegis said that the asset value of the acquired properties totaled $8 million. The deal strengthens Aegis’ already sizeable media presence in France. According to media agency tracker RECMA, the company’s billings there exceed $2.6 billion, which is close to 35% of the market. Aegis indicated that WGarden assets will be folded into its iProspect operation, making it “one of the leading search and performance marketing specialists in France.” The company suggested part of the appeal of the acquistion was the network of offices that WGarden has established across France,…

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