Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website. However, link building alone won’t necessarily help you achieve a top search engine position or convert prospects to leads and sales. To achieve big results without a big budget, you need to soak up and convert as much non-paid search traffic as your market has to offer. To do that, you’ll need to “prime” your website for maximum effectiveness. This article discusses five areas of focus to…