Email This Post July 11, 2012 – 12:10 am As AKQA's media arm stares into the maw of WPP and its Xaxis audience buying unit, what does it see there? Scott Symonds, Managing Director of AKQA Media, is certainly aware of Xaxis's reputation as the most controlling of the holding company trading desks – an entity which in the past has been known to force its solution on WPP operating agencies that have tried to work independently with DSPs, or to incubate their own "small desks" independently of the mother ship. Naturally, Symonds is keeping an open mind. In this conversation with AdExchanger, he touches on his team's future with Xaxis; the programmatic talent challenge; and how AKQA became one of the few agencies to gain…
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