Are Brazilians Latino (and Does Anybody Care)?

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I got a note a few weeks ago from an inquiring mind: "Hi - I enjoy reading the take on marketing to Latinos, but I can't help but to [sic] be curious - where do the Brazilian-Americans come into the picture? Are they counted as Latinos in writings on ClickZ? Brazilians aren't Latinos according to the Government census, even though the AP thinks they are." It's not the first time I've gotten this question. And I'm not talking about the more obvious, most frequently asked question - are Brazilians "Latino"? - but the more meaningful question - where do Brazilian-Americans come into the picture? In 2012, Latinos in America have truly come into their own, even earning a cover on Time Magazine as the one group most likely…

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