Reinvention and Controversy Surround Olympic Content Marketing Efforts

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Even though we're only five months past the big game, the typical consumer probably can't recall more than one or two 2012 Super Bowl spots. That's because these brief 30-second intervals, which resonate so powerfully for everyone in the advertising industry, are but fleeting moments to avid football fans and Super Bowl party-crashers. Conversely, the 2012 Olympics represent a two-and-a-half-week window to captivate and capture the global consumer. With a plethora of powerful and positive themes surrounding the Games - hard work, teamwork, fair play, healthy living, global unity, and peace, among others - the 17 days of Olympic competition are the ideal time for brands to build (or rebuild) their global reputations and consumer…

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