The strength of Twitter lies in its ability to cut through online clutter -- to position itself as a new service that can gain tremendous traction, PR and buzz value due to its radically refreshing nature. Each day we see more examples of how people are adapting to -- and evolving -- this medium.  So why is there so much negativity about Twitter's potential to create, develop and sustain a monetization model? There are several viable monetization options available for Twitter to capitalize on the phenomenal buzz it has been creating. A few are obvious, and almost all have been discussed across the Web. Social listening - monetizing the Twitter way Social listening is one more tool in the insights toolbox. It is highly…