Written on Jul 27, 2012  Author Ran Cohen  | Share ADOTAS – For years now, we’ve been hearing that “display is dying.” Way back in 1965, recent Medal of Freedom honoree Bob Dylan wrote, “He not busy being born is busy dying.” Online display advertising is really, really busy these days – not dying but, yes, being born. Call it a new generation of display, if you like. Don’t look at this ad channel as some relic that’s irrelevant in an era of tablets, smartphones and whatever else is grabbing the headlines. These three major drivers show how display advertising is just getting started: 1. The continuing discrepancy between consumer usage and ad spending in digital media.2. An…