Among consumers who plan to watch the 2012 London Olympics, more than half wrongly believe that Nike is an official sponsor, according to a survey released in July by Research Now. Respondents from the US, Canada, UK, France, Germany and Australia are confused about which companies are official Olympic sponsors, and view some sponsors as inappropriate. Brands associated with images of sports and athleticism are commonly misperceived as being Olympic sponsors. 60% of American respondents and 67% of French respondents believe that Nike is a sponsor, and 49% of French respondents believe Evian is a sponsor. 21% of UK respondents believe Red Bull is a sponsor. High-awareness brands including Microsoft and Google were also falsely…