Value attribution of online marketing activities is an area that is given much attention these days and something the different Web Analytics and online marketing systems is working hard on implementing in their products. For example the Google Analytics Premium product now offers an Attribution Modelling tool that is not available in the standard free Google Analytics product. The main concept of the attribution modelling is to provide the online marketer alternative models of attributing the conversion value than the current last-click attribution model used by most systems and marketers. This blog post will provide some methods of how to take some attribution insights into account when evaluating you search campaigns. The…