App Store Optimization (ASO) is the art of making apps rank in both popularity lists and search results within their respective app stores. A key ingredient for a high ranking is the amount of people that have previously installed the app and the recent growth of this so-called install base. So how does an app become popular and how can you influence this? Let's explore how you can initiate the initial boost that, in turn, should attract a more organic growth. App Popularity Google Play shows a 30-day install trending of every app next to the app description. You can see an estimation of the total installs and it shows a graph for the last 30 days. Here are some random examples for high ranking apps. The first graph…