The most interesting development in digital maps may not in fact be the forthcoming introduction of Apple maps in iOS 6. It may instead be the recent launch of mapping app Recce (pronounced “rekki,” which is short for reconnaissance). The company was previously called Mapply, but a trademark conflict motivated the company to change its name. Recce creates 3D maps through automated rendering and layers in data from numerous sources. It’s only available for iOS right now. The difference between what Recce is doing and Google Maps/Earth or Apple’s new 3D mapping is that the maps have a different, more playful or “cartoon-like” appearance. They don’t strive to be totally photo-realistic. This may sound strange or inferior but if you…
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