If Procter s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good on its recent vow to cut costs by focusing more on digital marketing and less on broadcast advertising. In one facet of a multi-tiered initiative, Ps dedicated online and iPad video coverage of the London Games. The company bought the re-skin ad on the Eonline.com homepage, and viewers who click through are taken to the company’s Facebook page, where they can use a “Make Waves” app that's meant to create a virtual audience “wave,” as seen in sports stadiums in recent decades. Also at EOnline.com, Ps iPad app. P profile and cover photos to Olympics-themed images. The CPG…