Marketers constantly seek to match the right message with the right person at the right time. Due to the proliferation of digital media, executing on the time factor in this equation has become more important than ever. Direct response techniques that have proven so successful for direct mail and email marketers are now available across nearly every marketing channel, because every consumer's click can now be used to infer intent and personalize the next message that a consumer sees. Click-stream analysis can place each consumer at the appropriate stage within conversion funnels for your offers, and because the "right message" for each consumer depends entirely on their position in the funnel, faster click-stream analysis results in…