Search Engine Land’s SMX East search engine marketing conference is returning to New York City on October 2-4. We’ve got a revamped, updated agenda, and have already confirmed a number of world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend the show. Here’s why. 2012: The Tipping Point Year Where Everything Changed The world of search has changed more this year than any other in the past decade. Consider these inflection points: Google radically overhauled just about everything, from making sweeping algorithm changes that caused considerable pain for many, to fully…