Google points consumers toward mobile-optimized sites

by Katie Deatsch Published

It tests placing phone icons in mobile search results to denote mobile sites. One of the biggest frustrations for consumers searching the mobile web is clicking on a mobile search result and being directed to a traditional e-commerce site, which takes far longer to load than an m-commerce site and is more difficult to use and navigate on a smartphone. Now Google is doing something about it. Google has confirmed it is testing placing little mobile icons in mobile search results to denote listings that will take consumers to mobile-optimized pages. "We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites," a…

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