It tests placing phone icons in mobile search results to denote mobile sites. One of the biggest frustrations for consumers searching the mobile web is clicking on a mobile search result and being directed to a traditional e-commerce site, which takes far longer to load than an m-commerce site and is more difficult to use and navigate on a smartphone. Now Google is doing something about it. Google has confirmed it is testing placing little mobile icons in mobile search results to denote listings that will take consumers to mobile-optimized pages. "We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites," a…
Article Comments