In honor of the 2012 games in London, I thought it would be fun to compare the various Olympic sports to relevant search marketing themes. #ykyasgw Archery – for Olympic archers, the slightest gust of wind can be the difference between a bullseye and bullsh*t arrow. In SEM, seasonality can also have a huge impact on your results, and some products will fare better than others. Athletics – this category includes track races like the 100 meters as well as field events like the shot put. The latter reminds me of managing paid search keyword bids manually. All I can think is, why on earth are you trying to throw that boulder when we have machines that can do that?! Badminton – players throwing matches to earn better position in…