About 94% of US media buying ad agencies expect business conditions to improve or stay the same in the second half (H2) of 2012, according to August survey results from STRATA. Among the agencies surveyed, roughly 40% project growth, while just 7% forecast a decrease in growth in H2. That 7% is the lowest negative sentiment that STRATA has recorded since launching its survey in 2008. The report suggests that as the advertising industry is commonly thought of as a leading indicator for consumer spending, this result may mean that the economy will improve at a faster rate than projected by economists. H1 Saw Upward Climb Agencies’ optimism is also backed by a solid first half of 2012. STRATA’s Q2 survey reveals that 52% of…