. Here's a question for you: How much does customer experience factor into your marketing strategy? If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand. In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. That’s the increasingly important subset of CXM, something called "Digital Experience Management." In…