New to the Search Marketing Standard Blog? Subscribe to our blog via our RSS feed and receive updates and tips. If nobody pays attention to an advertisement, it’s not going to work very well for the advertiser. That’s not exactly news; TV advertisers learned long ago that they need to make their ads entertaining before they can be effective. Provided advertisers do this, though, the community as a whole remains fairly confident that TV ads still have a strong ability to capture attention and ultimately change perception and behavior at a national scale. The story is different on the internet. Because the selection of content online is so vast, web surfers have learned to be very…