How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

by Chris Atkinson Published

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into segments.  Recently, social media agency Room 214 came out with a report that did just that, offering examples and suggestions for several types of integrated media: paid, owned, earned, and social.  Within all four of these type of media are powerful ways to promote your video and increase views.  So let's take a look at them. Promoting Your Video Through Paid Media Paid media is a sometimes-controversial topic, but the only reason it's controversial is when people start…

Continue Reading

Article Comments