We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook. But it's nice to have a list of the types of media channels you can use and break those down into segments. Recently, social media agency Room 214 came out with a report that did just that, offering examples and suggestions for several types of integrated media: paid, owned, earned, and social. Within all four of these type of media are powerful ways to promote your video and increase views. So let's take a look at them. Promoting Your Video Through Paid Media Paid media is a sometimes-controversial topic, but the only reason it's controversial is when people start…
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