Using social media has quickly become a vital requirement for all businesses and organizations and many schools are getting in on the act. Due to my personal interest in this subject (I've become involved with helping my son's school with its social media); I was invited to speak on this very subject at the AMDIS Annual Conference in May. It's become clear that digital and social media can play an important role as cost-effective methods of communication for both pupils and their parents. Conference I gave a talk titled "Social Media: Opportunities and Rules of Engagement" which took place at the end of the day. Throughout the day, as I sat in on discussions, it became apparent that although there are schools which have…