Study: Luxury Brands Plan to Spend More on Digital

by PR Published

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research expert Michele Madansky and Digiday, the Luxury Brand Advertising 2012 Outlook study polled over 345 luxury brand marketers, including Aston Martin, Baume and Mercier, Five Star Alliance, Godiva, Jaguar, Virgin Airlines, each of the media agencies that represent the brands and many more. According to Madansky, “Luxury brands already know that affluent consumers are spending more time on digital and…

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