As I settle in for my first Social Media Breakfast #SMBMSP48 at 514 Studios, I survey the area and see some familiar faces and others less familiar. As the caffeine starts to kick in, the stage is set and the crowd welcomes presenter Lee Odden. As an Associate Account Manager at TopRank Online Marketing, this isn’t the first time I have heard Lee speak about social media as it relates to content strategy, but I always learn something new each time. Lee sets the stage by posing a question to the crowd; ‘What are your primary goals when it comes to social media?’ Awareness, engagement, customer service, direct sales or is it something else altogether? Most of the crowd is split between awareness and engagement, but very few…