Digital marketing for retailers has never been more important. IgnitionOne looks at how e-commerce has taken over holiday shopping in a fun infographic. Click through to get the full image:
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Thanksgiving Day Weekend
- Grew 16% YoY
- 226 million consumers visited stores and shopped online, up from 212 million in 2010
- The average shopper spent $398.62
Black Friday
- Online sales up 24.3% YoY at $816 million
- Online and offline sales grew 39.3% YoY at $11.4 billion
- 17.37% of shoppers visited retailers’ sites
- 128% increase YoY in paid search, making Black Friday 2011 the most ever spent on paid search
- Mobile traffic increased to 14.3% in 2011 compared to 5.6% in 2010
- Shoppers made 9.8% of their online purchases from mobile devices, up from 3.2% in 2010
Cyber Monday
- Cyber Monday sales up 33% from 2010
- 10.8% used a mobile device to visit a retailer’s site on Cyber Monday, up from 3.9% in 2010
- Mobile sales were up, reaching 6.6% on Cyber Monday vs. 2.3% in 2010
- Social discussions leading up to Cyber Monday increased 115% YoY
- Cyber Monday 2011 was the heaviest online shopping day in history at $1.25 billion
- Half of the dollars spent online at U.S. Web sites originated from work computers
Looking toward 2012
- 16% of consumers will shop on mobile devices this year, up from 13% in 2011
- Web shoppers who plan to visit stores dropped from 48% to 46%
- The average consumer who shops online will make 6% of their holiday purchases from a mobile phone, 62% online and 32% in stores
Graphs:
- Cyber Monday - 2008: $834M; 2009: $887M; 2010: $1.02B; 2011: 1.25B
- Black Friday total sales - 2008: $41B; 2009: $41.2B; 2010: $45B; 2011: 52.5B
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