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In just a few hours, Microsoft is scheduled to unveil its newest videogame console, code-named Durango. The Xbox 360 sequel will be Microsoft’s first completely new console — unless you…
As we look over the horizon and can catch a glimpse of summer , Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors. Since we…
Mobile advertising will only reach its full potential once it is thought of more broadly.
Posted by Aleyda Solis We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great…
Image from: Digital Touch / Shutterstock Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to…
Earlier this year Google announced that AdWords advertisers would be treated to a much wider range of advertising options and capability. Now available to all, enhanced campaigns are a…
May 20, 2013 by MarketingCharts staff 70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each…
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post…
Tumblr founder David Karp (Photo: Wikipedi With the $1.1 billion acquisition of Tumblr apparently wrapped up and ready to be announced Monday morning, Yahoo and its hard-charging CEO…
Tumblr founder David Karp (Photo: Wikipedia) Updated with Yahoo’s confirmation that it’s buying Tumblr and analyst comment: With the $1.1 billion acquisition of Tumblr all wrapped up in…
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Posted by Dr. Pete Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing…
Nineteen with little money. Need wheels? So you buy a car that promises much but breaks down when getting to that important meeting or date that matters. It’s expediency driven by budget,…
Developers browse less momentous hardware at Google's branded merchandise store at the I/O developer conference in San Francisco. Despite persistent rumors that Google would debut an…
It was Larry Page's Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the…
We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews…
Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the…
Good Saturday morning to you! As summer approaches, we all tend to get a little more of an itch to go outside at the weekend, travel to the beach, or simply enjoy the lazy days of summer.…
Here are five of this week’s most interesting and important news and articles centered on online marketing: 1. How to Move Rankings Up On Older, Existing Content – Whiteboard Friday —…
YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a…
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC…
Requiring site visitors to share or like your content on social networks to gain access to premium content is a great way to increase the reach of your content. Many businesses are "gating"…
Happy Free Shirt Friday! Direct Navigation Traffic eXchange.. aka DNTX.com. They help you build a three step profitable campaign determining aspects such as if it is for a desktop, mobile,…
Google’s AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the…
It seems the more a digital marketer tries on Facebook, the more elusive it becomes to get your audience to share your content. Nothing in social media is easy, but wherever there is a will…
Razorfish's Ray Valez, Havas' John Winsor, Mail Online's Sean O'Neal and Nissan's Erich Marx on mobile, social and the Internet of things.
Facebook keeps changing the rules. Some of us will love them, others will tear their hair out and wring their hands. Others will complain and scream at the moon. So what are the new rules,…
Google cofounder Sergey Brin wearing Glass (Image: AFP/Getty Images via @daylife) No sooner was Google‘s wearable Google Glass device released to early developers than those developers…
Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted…
Google has made a big bet on Google+, which it prefers not to call a social network but rather a social layer atop all of Google‘s services. At the opening day of the search giant’s annual…