Today's stories shown visually
Image from: Nature and Technology / Shutterstock Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business,…
WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter…
A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares marketers’ rankings of…
April 25, 2013 by MarketingCharts staff HubSpot has released its “2013 State of Inbound Marketing report” [download page], with a host of statistics covering adoption and use of inbound…
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time figuring out…
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100%…
It’s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open…
By Lucy Cleary, Marketing Manager, IgnitionOne UK IgnitionOne’s remarkable technology is backed by a global team of online experts, who are constantly building upon the company’s products…
The ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business…
Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective…
In an increasingly “social” world, having the right communication channel for your company is more important than ever, and the list of social media platforms grows longer. The choices seem…
Apple sold $2.4 billion worth of apps, music, movies and books via its iTunes store last quarter. That’s almost twice what the company was doing two years ago. And no matter how you look at…
Not only is WordPress the most popular blogging tool around (powering over 60 million websites and blogs worldwide), it’s also incredibly easy to use. So if you’re looking to start a new blog,…
It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need to be successful but not the only…
It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need to be successful but not the only…
Posted by scottwyden This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his…
I spend a good portion of my day writing about either TV or online marketing. Sometimes those two passions collide. Like today, when I opened my email to find this wild infographic from Matt…
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create…
The Ongoing Debate Debates over online business techniques and what’s best for independent business pros are numerous. The everlasting SEO vs. PPC debate is one of the most controversial;…
SoftBank Capital and Yahoo Japan said they had created an unusual $20 million fund to help U.S. startups break into the Japanese market, while also upping a presence in the U.S. The…
Lost in the Numbers Today’s world is an easy one to get lost in. Sometimes getting lost is a good thing, especially if you’re getting lost in deciding what cool, new tech toy to treat…
Get to grips with the PPC advertising essentials of Google’s policies and make sure your Google AdWords campaign remains in Google’s good books. Even the most experienced PPC managers…
In my later forties I found myself heading into a new career…. Familiar with advertising and a little acquainted with internet advertising, I ventured into the internet media of SEO and…
April 24, 2013 by MarketingCharts staff More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree, per…
Wouldn't it be amazing to be a prolific writer? The only problem is that not all of us are experts on everything. Not to mention that you don't want to be perceived as the pedantic sort,…
April 24, 2013 by MarketingCharts staff The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and…
“I will not eat green eggs and ham!” The famous words from the self-proclaimed Sam I Am, remind me of the constant pestering of sales pages I see promoting automated, instant, push-button,…
It's not easy inventing the future, but it is necessary. The Digiday Innovation Summit will celebrate how brands, agencies and publishers are constructing new models for digital media. Join us.
Digiday talks with John Borthwick, CEO of Betaworks, about real-time marketing, big data and what the next year looks like in digital media.
Posted by wrttnwrd This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or…
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Is your content boring? Most of us have been brought up on a diet of vanilla…
When done well, video games have the power take players out of their own physical world and make them believe they’re somewhere else. The business of consumer gaming, though, has shifted away…
Of all the social media networks, Tumblr is the one whose users seem most likely to rebel against advertising. Why? Because even though the photoblogging site is loaded with brand name…