Forrester 2015 DMP Update

Find out who’s on the DMP Shortlist

In the first comprehensive update to DMP research since the 2013 "Forrester Wave™: Data Management Platforms,” Forrester provides fresh information and insights on the top DMP vendors for 2015. Now you can get this latest report, compliments of IgnitionOne, to learn more about DMPs, data maturity, and how to better leverage measurement to improve results and reach “measurement nirvana.”

Included in this report:

  • The top 10 short list of DMP vendors and what they each offer
  • A self-assessment tool to see how well you measure up when it comes to measurement
  • Details on the 3 types of measurement you need most
  • What brands are doing well today and the metrics they need tomorrow.

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