business2community.comPublished Your brand needs a three-dimensional voice on social media, and plastering your platforms solely with advertisements doesn’t accomplish this. Yet, as they say, with great power comes great responsibility.
jeffbullas.comPublished The promoted page post feature on Facebook wants all of its advertisements to have more focus on the images themselves versus the words on them. If you’re a social media marketer or advertiser, the odds are that you have run into trouble with...
webbiquity.comPublished As Zach puts it, “It’s 2012, why does your website still have annoying pop-up advertisements? And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even...
business2community.comPublished In layman’s terms, “offline” lead generation involves traditional methods like cold calling, customer referrals, TV and radio advertisements, etc. The field of Internet Marketing has grown to be a professional arena for all types of businesses...
AOL's branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers' emotional reactions to advertisements. One of the first companies to use it was LG, with their "So Real It's Scary 2" ad.
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing material. The Gen C generation -- which has less to do with their birth year and more to do with their attitude,and the era they...
is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. The longer users are on the site, the more ads they are likely to see, including in-stream advertisements–which Tumblr recently launched...
In today’s world, advertisements still fuel the revenue fire but publishers are faced with new challenges in audience development and engagement – it’s one thing to drive someone to the site, but it’s increasingly important to keep them coming...
The ad industry has been waiting for a service like this that natively integrates audio advertisements seamlessly into the listening experience. ADOTAS – Audiophiles, this one’s for you. Sony Music has officially signed on for Apple’s “iRadio...
SAN FRANCISCO (Reuters) - Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged was confusing marketers.