adweek.comPublished At the outset, many in the media business wondered whether Wired might lose its mojo under the aegis of the glossy publisher. They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the...
mediapost.comPublished On the heels of its merger with Dentsu, Aegis this morning said it agreed to acquire Beijing Wonder Advertising Co. Aegis said WonderAd will be aligned with its Carat unit, and that following the acquisition it will become one of the leading...
adage.comPublished In the latest deal, announced this week on "Thoughtful China," an online talk show about building brands in China, Aegis Group is buying OMP, one of China's largest digital agencies to remain independent until now.
mediapost.comPublished Aegis Group is strengthening its iProspect offering in the Netherlands and Belgium with the acquisition of performance and search agency Netsociety, for an undisclosed sum. Established in 2007, Netsociety focuses on search marketing and digital...
Under the aegis of partners including Digitas, Google, Microsoft and AOL and launched in April of this year, the twoweeklong, New Yorkbased event—which emulates and takes its name from the TV networks’ annual advertiser negotiations known as the...
Retail giant Macy's has awarded Aegis Group's Carat its estimated $500 million broadcast and digital media planning and buying assignment after a five-month review, the client has confirmed. The incumbent was WPP's MEC, which has handled the...
Facebook posts can warrant First Amendment protection, because they involve actual statements; a like, on the other hand, doesn’t have enough substance or weight to fall under the free-speech aegis. The issue of whether the Facebook “like” button...
This rumor doesn’t seem that implausible considering Dentsu’s recent takeover of Aegis and continued agency consolidation. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Aegis Group, which itself has agreed to be sold to Japan’s Dentsu, has been on an acquisitions tear, and this morning announced two new additions -- including one that gets it back into the marketing effectiveness analytics business, which it...
Dentsu, which is poised to acquire Aegis Group, ranked No.among ad agency organizations with an estimated $2.90 billion in digital revenues, followed by Omnicom ($2.78 billion), and Publicis ($2.19 billion), Hakuhodo ($719.2 million).