allthingsd.comPublished The TV industry’s fate is as much in the hands of viewers as the next American Idol. My career in digital media started at a pivotal moment. The year was 2001, and the U.S. Court of Appeals for the Ninth Circuit had just upheld an order for Napster...
comscore.comPublished The series finale of Cheers was watched by 84 million people, which is more than double the all-time highest rated episode of American Idol. The Digital Upfronts (aka “NewFronts”) have been dominating my recent conversations revolving around a...
allthingsd.comPublished Isn’t this a little like Fox taking out an ad “American Idol” on NBC’s “The Voice”? Spotify’s digital music service has 24 million users, and 6 million subscribers. But it wants a lot more. So it’s advertising on the Web’s most popular music...
mobilestorm.comPublished Based in Los Angeles, California, with more than a decade of email, mobile and social communication, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser...
YouNow Gives Stage to Internet’s Wannabe Stars, Leaves Judgment in Your HandsShows like "American Idol" and "So You Think You Can Dance" have unearthed some great (and not so great) talent. Average american goes to 2 concerts a year.dmediaIna Fried
All evidence and viewership data suggests that YouTube, Hulu or Netflix isn’t a substitute for the experience of gathering around a big-screen to watch the Super Bowl or the latest episode of American Idol.
As an example, American Idol could run a sponsored group that lets users learn about contestants, watch show highlights and participate in video calls with a contestant. Earlier this year Skype launched the ability for brands to show ads during...
Some shows, like “American Idol,” are built around the concept. TV programmers have been asking viewers for their vote for a long time. Now Bravo is taking the idea a step further. The Comcast cable channel is going to add on-screen, real-time...
Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol? Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s...
Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol? Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s...