adexchanger.comPublished Aitken founded Media Brokers in 2001 and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech...
forbes.comPublished It bought aQuantive, of which Atlas was a unit, for $6.3 billion in 2007. The online advertising business, and our place in it, has evolved significantly since we acquired aQuantive (and by extension, Atlas) more than five years ago.
forbes.comPublished The news comes five months after Microsoft wrote down nearly the entire value of its $6.3 billion acquisition of aQuantive, of which Atlas was a part. After spending years trying to dump its Atlas online ad-serving business, Microsoft reportedly is...
adweek.comPublished And many attributed the company’s $6.2 billion write-down in July to the much-maligned acquisition of aQuantive for $6 billion in 2007. ScreenTonic, Rapt, Powerset, AdECN and, of course, aQuantive. The $6 billion aQuantive purchase “was a...
In 2012, Microsoft experienced a $492 million loss between April and June that can be attributed to their acquisition of aQuantive, an online advertising firm. Written on Jul 30, 2012 Author Kristi Carter |
Maheu spent six years at the independent Razorfish, retiring in 2003 after guiding the sale of the company to SBI (which itself was acquired by aQuantive in 2004, then bought by Microsoft before finally being handed off to Publicis Groupe).
That news was tempered by the fact that it took a $6.2 billion goodwill impairment charge from the acquisition of aQuantive. The debate following yesterday’s Microsoft earnings report is around the fact that the company posted its first ever loss.
That’s the same deal that led Microsoft to pay $6 billion for aQuantive, a purchase that it wrote off a couple weeks ago, and which put a huge dent in Redmond’s earnings today. iStockphoto | maybefalse
The Atlas cuts are hardly a surprise, as Microsoft recently took a monster write-down tied to its purchase of Atlas, and parent company aQuantive back in 2007. Is Microsoft signaling that the company is getting out of the brand advertising business?
Perhaps not, according to a Reuters report by Alistair Barr and Poornima Gupta, who look at the meaning of Microsoft's $6 billion writedown related to its purchase of digital ad shop aQuantive in 2007.