searchmarketingstandard.comPublished In corporate boardrooms, brands like Target, Walmart, Sears and Best Buy are trying everything in their power to stop Amazon’s massive online assault. Much like the first round of dot-com innovation from 1997-2000, another societal shift is...
portent.comPublished If they bought radio time, you could buy radio time 2 minutes later. That’s like saying, “Buy this TV ad and you’ll get 25% of the market’s population to walk through your store. This inspires a kind of corporate self-awareness that keeps the best...
twistimage.comPublished Please read what Seth Godin wrote about CTRL ALT Delete yesterday: You should buy the book. Please buy CTRL ALT Delete. So, before I ask you to buy the book. If you buy a copy of CTRL ALT Delete (in any format), you will also be invited to a...
jeffbullas.comPublished So you buy a car that promises much but breaks down when getting to that important meeting or date that matters. Create the best content you possibly can. Create the best content that you possibly can.
Everything from Android itself (which doesn’t make any money directly) to its Nexus phones and tablets (which are reputed to be doing no better than breakeven), from its 2008 bid for radio spectrum (which it lost, perhaps purposely, to get Verizon...
The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy. YouTube is tinkering with a new kind of shoppable ad...
Look at Analytics and your conversion data to choose the best converting ad. The best conversion optimisation is a product that doesn’t suck” If you have indexable search results you could be indexed for any sketchy term with a page like yoursite...
I want to buy video on audience guarantees. After several years of testing, clients and their agencies are eager to buy video inventory that is guaranteed against particular audience demographics, just like they’ve been doing with TV for decades.
You could be the best SEO in the world, with the best recommendations your clients ever seen; but if this information isn’t presented and communicated in the right way, the sad fact is that your hard work probably won’t change a thing.
Now that I am personally spending tons of time helping out on two clients affected negatively by the tool, I can't help but think.seriously, is the the best use of my time to help these clients succeed online?