Article: Marketing in Mexico: YouTube Boasts Cable TV-Size Audience
John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube’s business there.
With a widely expected announcement to let some YouTube channels charge monthly subscriptions of 99 cents and up, Google is positioning its video site as the anti-cable TV: a video service willing to offer individual channels on the cheap rather...
Additionally, Aereo CEO Chet Kanojia is now assuming the role of Shawn Fanning by intimidating the cable companies with a disruptive service that lets viewers access broadcast programs at a much lower cost than cable packages.
An increasing number of internet users in Canada are cancelling cable subscriptions and giving up watching the traditional tube, though their number is still small compared with the total population. And they’re not giving up on TV content, as they...
Eight out of 10 US TV viewers are using cable and digital streaming technology to watch TV on their own schedules. Of those consumers, more than half binge-view TV shows—catching up on both old and current TV shows and seasons.
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Tom Wheeler, the former cable and wireless lobbyist, venture capitalist and Obama fundraiser, is the top candidate. Following in the footsteps of four other Federal Communications Commission chairmen, Julius Genachowski will join the Aspen...