seoptimise.comPublished George Popstefanov, Founder and Chief Idea Officer of Performance Media Group (@GeorgePMG) Look at Analytics and your conversion data to choose the best converting ad. Use tracking URLs to track PLA performance in Analytics.
digitalmarketingsuite.comPublished Covers the interview with Peter McDonough, chief marketing and innovation officer for Diageo North America, in the Integrated Marketing Playbook. The “second screen” approach, where the tablet or smartphone becomes a TV companion device, allowing...
adweek.comPublished Observing an industry populated by “Maths Men” as well as Mad Men, Sorrell wrote in London’s Daily Telegraph: “Our target customer is no longer just the chief executive officer and chief marketing officer but, increasingly, the chief information...
adweek.comPublished In digital publishing, the tools will set you free,” said Lewis DVorkin, chief product officer at Forbes. said Dave Morris, chief client officer at CBS. You get bigger, better ads that cut through clutter, more interaction and more analytics.
Because we have a robust listening solution and engagement solution, we can listen to what people are saying [on Twitter about a brand] and engage with them and take any of their tweets and promote them,” said Salesforce Marketing Cloud’s chief...
Holding the titles of senior VP and chief business officer, it’s Arora’s job to figu… Why Twitter Dropped Close to $90 Million on Bluefin LabsTwitter just paid a lot of money for Bluefin Labs (around $90 million, we hear), a social analytics...
Shared by Omar Kattan, Chief Strategy Officer Sandstorm Digital. Creativity, innovation, customer focus, platform and analytics savvy, ability to use data for creative insight and the ability to simultaneously grow networks and amplify content to...
Sheryl Sandberg, Facebook's chief operating officer (Image: Getty Images via @daylife) I couldn’t catch them all, but Facebook has provided a summary of ad-related stats announced by Chief Operating Officer Sheryl Sandberg.
Build Your Foundation: Ted Rubin (@TedRubin) – Chief Social Marketing Officer, Collective Bias™ However, Squeeze gives you statistics on the content you share on social networks that not even Google analytics can give you.
For any business today, it’s clear that ignoring or resisting the changes wrought by digital technology will surely lead to disaster because as Rishad Tobaccowala, Chief Strategy Officer at Vivaki, put it: “Digital is like hydrochloric acid, it...