adweek.comPublished So we dedicate ourselves, as individual publishers and collectively through the IAB, to work with you and your clients to, as you put it in your letter, “change the narrative, and leverage measurement—across the now and next screens—that elevates...
twistimage.comPublished According to eMarketer, nearly one quarter of US households now have a TV connected to the Internet, so we're about to find out just how active this typically passive platform can become. Do all consumers want to tweet, share, chat and create when...
adweek.comPublished Yes, new outlets for distribution, discovery, and consumption are developed every day and across every platform—mobile, tablet, connected TV, and now Facebook and Twitter. To change the narrative, and leverage measurement—across the now and next...
allthingsd.comPublished Kreiz, formerly the CEO of TV production studio Endemol, joined Maker as an investor and its chairman last year. Now it has a new boss to guide the expansion: Founder Danny Zappin is stepping down as CEO, and TV veteran Ynon Kreiz will effectively...
Whether it is turning a TV ad into a performance-based marketing engine or allowing brands to create their own paid subscription channels to see if consumers would actually pay to be connected to said brand, we could well be entering into a...
A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer’s dream: digitally savvy, young and socially connected. Hispanics are driven to stay connected to their passions and our people, and technology has...
Instead of struggling against the Internet Age and the connected world, broadcasters, cable companies and Hollywood can capitalize on the audience’s need to enjoy what they have to offer — great TV programming.
Netflix is by far the most popular application used on connected TVs, according to new figures from The NPD Group.of connected TVs (either through the TV or through another device) are streaming content from Netflix, compared to just 17% used to...
There’s no doubt that with the trend toward connected devices, mobile devices, our customers are realizing that it is super-convenient to buy once and play it anywhere, and make it available on any of their devices.
Speaking at Westminster Media Forum's TV Convergence Keynote seminar in London yesterday Halton said the time has come to move connected TV out of the early adopter environment into the mainstream. Broadcasters, content creators and advertisers...