adotas.comPublished About comScore Inc.comScore (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
adotas.comPublished Real Time Performance (RTP), for example, is a new mobile advertising approach developed by MassiveImpact targeting specific users based on past purchases and mobile behavior history. According to comScore, by the 2012 holiday shopping season, it...
digitalmarketingsuite.comPublished In an article about SEO and diagnosing changes in organic traffic and user behavior, IgnitionOne is mentioned as a search platform. As positive consumer feedback grows, so too does online video advertising’s prominence.
emarketer.comPublished Marketers often lump tablets and smartphones together, yet consumer behavior on the two platforms can be quite different. This is especially the case when it comes to hotel research. Though both devices are driving substantial traffic to hotel...
Tied for second place: the ability to generate insights about the drivers of consumer behavior from multiple data sources (32%). At least 6 in 10 claim to “always” or “often”: integrate different types of consumer from different sources into a...
B2B and B2C buyers are nearly opposite in behavior. Once you have figured out if the social media agencies on your candidate list are a fit for your consumer or business focus, take time to dig another level deeper.
Consumer behavior continues to change with the increased adoption of mobile devices. In an analysis of more than 3,000 users of local business Internet search – the only study of its kind — the 15miles/Neustar Localeze Sixth Annual Local Search...
Influence user search behavior. At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be...
However, there are plenty of reasons like increasing awareness and changing consumer behavior which has resulted in newer dynamics of Internet Marketing. Internet Marketing is an impactful tool of marketing with attention-grabbing qualities for any...
Brooks Dobbs, Chief Privacy Officer, KBM Group, I-Behavior. The NAI Board of Directors and Executive Committee are comprised of those members who have demonstrated a strong commitment to furthering industry-wide self-regulation efforts, consumer...