emarketer.comPublished US consumers are watching more streaming and online video content, and as they do, cable is losing viewers. And while more than one out of five consumers report cutting their cable subscription, over-the-top (OTT) content is only getting more popular.
marketingpilgrim.comPublished The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. With so much going in the Internet and social media space sometimes it feels like you just...
adage.comPublished The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant...
marketingcharts.comPublished About the Data: The data is based on responses from 3,025 participants.primarily target consumers and 44% businesses.of respondents are aged 30-59, and females represented 62% of the survey sample.are based in the US, with the UK (9%) the next...
Mobile advertising continues to grow more enticing as consumers become attached to their smartphones and tablets. Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however.
Yes, we are seeing a massive uptick in consumers who are using companion devices (meaning, they are watching TV but have their smartphones nearby), and while the industry does refer to it as a companion device, the truth is that you're not...
Creativity entertains consumers and forces brands to take a hard look at themselves every few months. Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial.
Following the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them.
He playfully knocked the IAB’s attempt to produce a brand centric alternative to his slide, pointing out that it actually left out a key constituency: consumers. We as consumers are living in a 24/7 digital world.
About the Data: The data is based on responses from 3,025 participants.primarily target consumers and 44% businesses.of respondents are aged 30-59, and females represented 62% of the survey sample.are based in the US, with the UK (9%) the next...