Conversion Optimization is an on-site tool that allows
marketers to interact with their most valuable audience members. By engaging
with consumers who are deemed most likely to convert by delivering relevant
messaging, brands ensure a more personalized experience, encouraging conversion
and future loyalty. Learn more about this solution.
portent.comPublished He is our go-to reference for using Excel to analyze click and conversion data. She has spoken at SEM conferences such as HeroCon and SMX, and has become a leading authority on product listing ads and merchant feed optimization (with presentations...
adexchanger.comPublished Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found...
blog.compete.comPublished Attribution analysis apportions “credit” for each conversion among the ads, essentially prioritizing which ads are more effective than others. The results of users’ exposure/interactions with ads are immediately processed, weighted, translated into...
kaushik.netPublished Now that you have the macro view (don't expect your lead generation/conversion rate to look that good! So when you head out to measure the success of your digital advertising and marketing, you need to know the conversion rate at step six, not just...
Conversion optimization and analytics are two areas in which I want to improve and hone my skills. If your question would have been phrased to ask me what areas I want to be a Ninja in, I’d say I want black belts in landing page optimization and...
Never stop testing until you have a CTR of 100%, a conversion rate of 100% and an infinite ROI. Enhanced campaigns mean we can’t have separate tablet bids or keyword level mobile bids – but people might use conversion optimiser (CPA bidding) to get...
Stephan van den Bremer, Managing Director, IgnitionOne Europe, discusses how conversion optimization and engagement scoring work together (in Dutch). Conversion Optimization and Engagement Scoring: A Powerful Combination
Of course you know this, but a reminder about why you need to focus on conversion from the folks bringing this conference series to you — “Conversion Rate Optimization is the art and science of converting more traffic into clicks, inquiries, and...
Use it aggressively, but never forget what you're using it for: to get all those eyeballs back to your own site for conversion. What's good for engagement and trust is also good for search engine optimization.
For example, this RadioShack case study claims 40%-60% conversion. When someone leaves without converting, you can craft compelling ads designed for them to return increasing the chances of conversion.