Day Job

  1. Site Audits: Deliverables, Follow Up, and Implementation – Digital Marketing Suite — Industry News and Insights

    Site Audits: Deliverables, Follow Up, and Implementation

    seomoz.orgPublished

    Many focused specifically on the delivery and follow-up process, and how we approach this particular part of the job. I’m a big believer in the idea that a technical project shouldn’t be about completing a review and then thinking it’s "job done.

  2. The ultimate content audit checklist – Digital Marketing Suite — Industry News and Insights

    The ultimate content audit checklist

    seoptimise.comPublished

    So I would use this section to highlight any issues with the tone and substance of the copy, whether it does a good job of explaining products and services, and how well the design and copy guide users to take actions such as finding out more and...

  3. Yin and Yang of Disavow – Digital Marketing Suite — Industry News and Insights

    Yin and Yang of Disavow

    seomoz.orgPublished

    When Disavow first launched, many people felt like they were doing "Google's job. However, since Matt Cutts' announcement of Disavow at Pubcon to present day, I have started to change my tune a bit based on experiencing what I can only call disavow...

  4. How to Attract Eyeballs to Branded Content – Digital Marketing Suite — Industry News and Insights

    How to Attract Eyeballs to Branded Content

    adweek.comPublished

    Now, Gravity automates that process and does a better job with its picks, said Wetpaint’s Alex Weinstein, senior director of technology and product. They’ve done a great job,” said Brent Hall, group media director at Gap’s agency, AKQA.