adexchanger.comPublished It’s been over a year since ad tech and video ad distribution company DG acquired semantic data provider Peer39 and folded it into DG’s MediaMind online division. During that time, Peer39-er Alex White has had a front row seat to his company’s...
clickz.comPublished Havas Media and DG will deliver an integrated solution for online and television campaign management.
mediapost.comPublished Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The agreement also supports mobile devices, as well as search engine marketing through DG's Channel...
mediapost.comPublished Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The agreement also supports mobile devices, as well as search engine marketing through DG's Channel...
Digital ad management provider DG is pouring the disparate technologies and products its bought and built over the last few years into a single receptacle called "VideoFusion. While having a clearer marketing message is the over-arching reason for...
To counter Google’s inventory options powered by users search habits, Facebook will be able to offer inventory and tracking capabilities powered by the only other internet activity that users engage with more than search: social,” Andrew Bloom...
The Nielsen products to be melded into the DG platform include the core TV ratings and the fledgling Online Campaign Ratings. No money is exchanging hands between DG and Nielsen. Nielsen is gaining rights to use DG encoding capabilities to better...
Following years of collaboration and more than a year of negotiations, Omnicom Media Group has partnered with MediaMind to use the DG division's ad technology platform for the management and delivery of digital ads.
As part of the planning, MediaMind, a division of distribution platform DG, worked with NBC Olympics to develop a custom online ad format and build the ad units that NBC will deliver for its partner brands.
Previously, he held posts at DG, as regional account manager, major account manager at SpotGenie, a digital media services company, has named Robert Porter vice president of sales, Western Region. Williams Communication (Vyvx – Advertising...