Display advertising has come a long way since its inception as the banner ad, and with its complexity comes a lot of chatter in the industry regarding direction for its future. Learn more about managing, optimizing and reporting on your
display advertising with IgnitionOne.
forbes.comPublished Just a few months after escaping an antitrust case on its search ads, Google is now the subject of a Federal Trade Commission probe of its display-ad business. For years now, rivals, advertisers and agencies, and publishers all have feared Google’s...
seoptimise.comPublished Whether it is PPC, Display Ads, Media Campaigns or you are tracking traffic generated by your outreach team having an understanding of where your visits come from is essential. We hear so much about great SEO tools that we should be using, but we...
marketingpilgrim.comPublished Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.
reuters.comPublished WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, the top player in Web display advertising, breaks antitrust law in how it handles some advertising sales, a source told Reuters on Thursday.
The Federal Trade Commission may not be done with Google yet, opening a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising, according to a Bloomberg News report.
WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, which dominates web display advertising, has broken antitrust law in how it handles some ad sales, a source told Reuters on Thursday.
Or is it going to be on a lot of one-off purchases of an email list that we're going to blast or a homepage takeover or a lot of display ads, PPC ads, those kind of things? Posted by randfish The phrase "look before you leap" has never been more true!
Retina Display Techniques With an ever-growing range and variety of different screen sizes we now create websites that visually look great no matter what device they are viewed on: Responsive Design.
It’s not as bad as display, but I think when it comes to video that lives in the wild, more clients are wondering. As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there.
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.