adweek.comPublished Google reported $2.26 billion in display ad revenue in the U.S.last year, a figure that is projected to hit $3.11 billion this year, according to eMarketer. The Federal Trade Commission may not be done with Google yet, opening a new investigation...
reuters.comPublished WASHINGTON (Reuters) - U.S.regulators are in the early stages of an antitrust probe into whether Google Inc, which dominates web display advertising, has broken antitrust law in how it handles some ad sales, a source told Reuters on Thursday.
adweek.comPublished It’s not as bad as display, but I think when it comes to video that lives in the wild, more clients are wondering. As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there.
adexchanger.comPublished Called Display Benchmarks, the tool, gives up-to-the-month data on display ad performance that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics.
It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media. Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and...
It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media. Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and...
But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they’re paying for never properly display on devices. Apple’s iAd earlier this month became the first major mobile-ad network to be...
But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices. Apple's iAd earlier this month became the first major mobile-ad network to be...
Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however. AdExchanger went straight to the experts and asked several demand side platform (DSP), supply side platform (SSP), and ad exchange companies...
Last week AdExchanger looked at the dynamic between ROI DNA, a performance-driven agency, and its preferred display-trading partner, Run DSP. Read it) There are many such relationships in ad tech, where a mid-sized agency will rely on a key network...