marketingcharts.comPublished About the Data: “MMA Mobile Marketing Economic Impact Study” measures both the size of mobile marketing spending in the U.S.as well as its resulting impact on sales and employment. Mobile marketing’s economic impact was calculated by classifying...
marketingcharts.comPublished About the Data: The Role and Value of Face-to-Face Interaction study series examines the long-term value of face-to-face marketing and exhibitions in particular in light of major economic fluctuations and the influx of technology and alternative...
shoemoney.comPublished You’ll notice quite a lot of economic progress going on here. Sawadee Khrab (Hello in Thai) Greetings from Bangkok. If you’ve never been to Bangkok before, it’s hot as shit.degrees with 70%+ humidity every day.
adweek.comPublished Hispanic America’s purchasing power now weighs in at $1.2 trillion, according to the Selig Center for Economic Growth. There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and...
Despite ongoing global economic uncertainty, the luxury goods sector has seen impressive growth. And ecommerce is a significant part of that story, with growth for the online sale of luxury items estimated at 25% in 2012.
The total global ad market will reach $535.5 billion this year, with North America and Asia-Pacific accounting for a bulk of that spending.eMarketer has lowered estimates for the worldwide ad market due to continued economic weakness in Europe...
Consumers are inspired by compassion for the “little guy” during the challenging economic environment, and are happy to pass up the big box megastore in favor of a local vender. As consumers continue to look for ways to survive the economic...
Zero squared economic value or cost savings to the business. It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data.
Unless you’ve been living in an underground bunker these past 5 years, or seeking a spiritual awakening holed up in a Tibetan monastery meditating, then you realise we’re currently experiencing a Global economic crisis.
While total retail sales fell by 0.7% in March, according to official figures, online shopping grew. Rain and snow may have contributed to rising digital sales, as many consumers kept away from the high street.