seomoz.orgPublished That code helps translate the third party’s data into something you can read, and it makes sure that only authorized users can access the data (a process called “authentication”). FollowerWonk's Social Authority API scores Twitter users on a 1-100...
adweek.comPublished Tumblr users would also categorically reject classic display advertising, which is Yahoo's bread and butter. While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the...
searchenginepeople.comPublished Require that users Like you on Facebook, or Follow you on Twitter to access your content. Consider the types of Tweets or Facebook posts you'll be making that will be targeted to those same users who downloaded your premium content.
seoptimise.comPublished It is imperative to ask customers for their feedback, and then use it to improve your service of Facebook users have only liked one local business. Use tools to find authors/influencers, including Google Ripples, Unofficial G+ Recommended Users...
Look at what content your mobile visitors use, compared to desktop users. Search retargeting allows you to advertise to users who didn’t necessarily visit your site, based on their search behaviour on third party sites.
Conversion rate actually tends to be tied pretty nicely to how it performs in search results, because again, Google is looking at all those pieces of the algorithm, trying to piece together what provides the best experience for our users.
It can’t just be another Facebook, because for all the complaints privacy advocates and even real users might have about Facebook, it’s clear they’re not leaving it anytime soon. If Google itself can’t really distinguish the service from Facebook...
Mobile and tablet shoppers are three times as likely to watch a video as laptop or desktop users and video accounts for more than half of all Internet traffic on mobile devices, with tablet users three times more likely to watch a video than their...
And with a billion users, it certainly has some clout. Still, Nielsen and comScore are the best the industry has for now, particularly as it angles for TV dollars (also ironic: Nielsen—a laggard when it comes to Web metrics—appears to be losing...
Engagement – looking at engagement metrics gives a rough understanding of how users interact with the site, though metrics such as bounce rate and time on site are notoriously tricky to draw conclusions from.