blog.hubspot.comPublished Ford has gained a couple points of market share by partnering with Zipcar on college campuses. Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in...
twistimage.comPublished Ford Motor Company's global head of social media, Scott Monty, responded with a blog post titled, The Last Thing The World Needs, citing this as more "digital clutter" in a world where individuals are struggling to capture anything and everything...
adweek.comPublished When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile phones in an appeal for the carmaker's 2014 Fiesta...
mediapost.comPublished Ford, Jeep and Chevrolet were the top three auto brands based on an analysis of their Web site, digital marketing, social media and mobile efforts over the last year. On the digital proving track, Detroit is beating out the competition.
Ford, Jeep and Chevrolet were the top three auto brands based on an analysis of their Web site, digital marketing, social media and mobile efforts over the last year. On the digital proving track, Detroit is beating out the competition.
The introductory text uses phrases like "our philosophy," celebration of .people," and "everyone deserves a better car" (a concept also dear to the hearts of Henry Ford and Der Führer, whose leadership is a seldom emphasized part of the company's...
He spearheaded the development of Gracenote technologies for top entertainment platforms and brands, including Apple, Ford and Sony. My career in digital media started at a pivotal moment. The year was 2001, and the U.S.
Silver Frito-Lay and OMD/Energy BBDO for “Do Us a Flavor” Grey Poupon and Crispin Porter+Bogusky for “Society of Good Taste” Intel/Toshiba and Pereira Dell for “The Beauty Inside” Universal Studio for “Ted Facebook Page” Ford Motor Company and...
Scott Monty, the Head of Social Media for Ford Motor Company, epitomizes this philosophy. His philosophy of “letting the customer tell your story” has been at the forefront of Ford’s social media strategy.
Salesforce Marketing Cloud CMO Michael Lazerow explained that a brand like Ford could use SalesforceSocial.com to set up a Facebook campaign targeted to everyone who test-drove a Ford Focus in the last two months and, provided Ford uses Salesforce...