Guthy-Renker

  1. New Data Platforms Hope To Improve Ad Targeting

    mediapost.comPublished

    At Guthy-Renker, Colette Dill-Lerner, vice president of Internet marketing, said she has looked at data files "where nearly 50% of the gender is wrong. It led Guthy-Renker to create a score card with help from company partners like demand side...