Iab

  1. Viewability And RTB: Notes On The Larger Context

    mediapost.comPublished

    IAB applaud him for raising issues and conversation around viewability. In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as the value of display inventory in the...

  2. Digital Dignitaries Debate Display's Death

    adweek.comPublished

    He playfully knocked the IAB’s attempt to produce a brand centric alternative to his slide, pointing out that it actually left out a key constituency: consumers. Display advertising is largely ineffective.

  3. Why Marketers Are Bullish on Video – Digital Marketing Suite — Industry News and Insights

    Why Marketers Are Bullish on Video

    digitalmarketingsuite.comPublished

    The IAB published “Digital Video Rising Star Ad Units,” which delves into the “in-stream and linear interactive digital video ad product concepts,” exemplifying the creative ways brands are able to extend the customer experience beyond the video...