mediapost.comPublished IAB applaud him for raising issues and conversation around viewability. In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as the value of display inventory in the...
adweek.comPublished He playfully knocked the IAB’s attempt to produce a brand centric alternative to his slide, pointing out that it actually left out a key constituency: consumers. Display advertising is largely ineffective.
digitalmarketingsuite.comPublished The IAB published “Digital Video Rising Star Ad Units,” which delves into the “in-stream and linear interactive digital video ad product concepts,” exemplifying the creative ways brands are able to extend the customer experience beyond the video...
marketingcharts.comPublished Last year, mobile became the third-largest online advertising format by share of revenues, owing to 111% year-over-year growth, according to a recent report from the IAB and PricewaterhouseCoopers. May 10, 2013 by MarketingCharts staff
Last year, advertisers spent $2.3B on digital video advertising, an increase of 29% over 2011, according to the IAB. An IAB report indicates that mobile advertising spend accounted for 9% of all digital ad revenue last year.digital ad revenue...
To: David Cohen/Universal McCann, Adam Shlachter and John McCarus/Digitas, Amanda Richman/Starcom, Walt Cheruk/Carat, Rob Norman/GroupM, John Nitti/Zenith, Ben Winkler/OMD Cc: Advertising Agency Executives Everywhere From: Randall Rothenberg, IAB
Trying to set a new standard for online publishers, AOL will now require its sales people to pass the IAB's digital media sales certification exam. The new policy virtually guarantees that AOL's brand partners will be in good, experienced hands...
AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.
Looking to further leverage this technological shift by Hispanics, Univision for the first time participated in the Digital Content NewFronts organized by the IAB last week. There is no doubt the digital media universe continues to shift and evolve...
Last year, The NPD Group released data revealing that TVs are more popular than PCs for watching online video (newer data from the IAB puts laptops ahead of internet-connected TVs among monthly+ online video viewers).